Google is a highly successful internet business.
Recently they broaden their scope with a multitude of new tools.
Research Google business model and answered the following questions below.
You may add additional INFORMATION not included in this question.
1. Who are their competitors?
Web darling Google has some fresh competition: a pair of startups aiming to improve on its immensely popular recipe for serving fast, relevant search results untainted by pay-for-placement listings.
I feel this can be a competitor for google.. ( http://beta.previewseek.com )
2. How have they used information Technology to their advantage.
Google's advantage is more of a company philosophy than a technical
advantage. Thus far they have simply remembered what works on the
Internet. Some history.
Back in the days of Yore, (lets see that was a whole 8 years ago
maybe), search engines weren't very good. They were better than
nothing, but trying to find things took quite a bit of skill or a
large sense of humor. You could put in a query and almost anything
would come up, and that anything would number in the 10,000's. A
Researcher on the web could use plus and minus signs, quotes and AND
OR logic to wade through the results, getting a bit better listings
for his query, but for the average user, it was still a mess.
META keyword tags were then used, because the thought was "You know
what your page is about, so you tell us" and that worked a little
better for a while until the marketing people got a hold of the idea.
Any marketing person will tell you that it is better to have your
company name show up as much as possible, than to only show up when
it's relevant. "Keep your product in view" is the thought there, so
webmasters started putting all kinds of keywords in their META tags,
and descriptions. Not based on the contents of the page but on the
popularity of the keywords used for searches.
Answered By: webadept-ga
3. How competitive are they in the market?
Google Analytics has now been around for some time. Google Analytics is a free web application that helps web masters learn everything they want to know about how their visitors found their site and how they interact with their site. They are able to focus on their marketing resources on campaigns and initiatives that deliver ROI, and improve their site to convert more visitors.
Using Google Analytics Aggregated data Google can collect statistics regarding other search engines and how they refer you to sites.
http://photos1.blogger.com/blogger/7938/399/1600/ggraph.0.jpg
In effect what keywords they refer, vs. what keywords others refer. They also can get raw counts in the number of unique visitors and total visitors by referrer
This is only possible because Google Analytics is a centralized web application maintained and operated by Google vs. AWStats another common used alalytics platform which is installed maintained and operated by the webmaster.
Answered from: http://questsin.blogspot.com/2006/09/google-can-do-its-own-competitive.html
4. What new services do they offer?
* Server Co-location
* Dedicated Hosting
* Shared Linux
* Shared Windows
* Virtual Private Server
* Ruby on Rails Hosting
* SBS Hosting
* WebStore
* Virtualized Green Package
WebCare Services
* Website Traffic Analysis
* Website Vulnerability Testing
* Off-site Data Backup
* SEO Services
* Google Adword Campaign Management
NetCare Services
* Cisco Router Configuration
* Network Monitoring Service
* Network Vulnerability Test
* Standby Router Program
Streaming Service
* Audio Encoding Service
* Video Encoding Service
* Webcast Your Audio
* Live Webcast
Other Network Services
* Video Hosting
* Email Hosting
* IP Pabx Planning and Installation
* Blog Hosting
from: www.google.com
5. What makes them so unique?
Google’s Unique Advantage
Mark Mzyk | March 17, 2008
Previously I’ve written about the corporate culture at Google and how it isn’t likely to be an easy thing to emulate. Today at work, my coworker, Jackson, showed me this post that links to a slide show that delves into Google’s internal processes. Another post that I recently read was Steve Yegge’s post on Good Agile, Bad Agile, in which Steve explores Google’s version of agile.
Needless to say, it all adds up to a lot of Google on the brain. Google, at the moment, is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Ask someone in the software industry which company they want to emulate and they will likely say Google.
Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now. The more I think about Google, the more and more I think it is going to be impossible to emulate them. Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.
Having touched on Google’s corporate culture, let’s look at something else that makes Google even more unique: how it grows.
One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell.
Let me elaborate on this. Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.
Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.
It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process.
At this point, you might be screaming at me that I’m wrong, because Google does have external contracts, especially for serving up ads on other sites. But notice that Google’s contracts are different from most companies’ contracts. Google isn’t developing a product for these companies. All they are doing is giving them an existing product that Google has already completed and released. Development on that product might still be happening, but it happens within Google, not within the realms of the contract. Google is still free to develop how ever they want.
For almost everyone else, you’re going to have to create a product and then drive sales of that product or else sign a contract and then deliver a custom product to the customer. You’ll have external dependencies that will force an outside reality upon you that Google simply doesn’t have. You can argue that Google is dependent upon ads, but at this point Google has captured such a large share of that market and is steadily capturing more of it, that it really isn’t a dependency for Google. Sure, Google should probably diversify, just in case the ad market tanks, but at this point Google has so much money they can afford to take their time.
So now you see. It’s unlikely you or anyone else is going to emulate Google. Kiss that dream goodbye.
However, that doesn’t mean you can’t learn from Google. Copy the good things that Google does and adapt them to your business. What you shouldn’t do is force the practices of Google on your business simple because they are what Google does. Google is a product of a very specific evolution and your business will be the product of a different evolution.
And when your developers come to you and say that they want to be exactly like Google, you now have an argument to explain why your business can’t be exactly like Google.
Still, there’s nothing preventing you from being the next great company after Google. That prize is still there for the taking.
6. How competitive are they in the International Market?
The assertion that Google has a lot to learn in its international efforts couldn't be more over-stated. Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet. This analysis delves deeper into Google's international efforts.
from: www.google.com
